Sam Wood

Father and husband, on a mission to help people move more, eat better and make a positive change to their lives. Sam Wood has over 20 years experience as a personal trainer and is recognised as one of Australia’s leading experts and media commentators in the health & fitness industry. Sam is the founder and personal trainer of 28, Australia’s #1 home fitness and nutrition program, and he's also the proud owner of Australia’s largest personal training studio, The Woodshed, based in Brighton, Melbourne.

About 28GO

Sam Wood has championed “AT-HOME-FITNESS” through 28 by Sam Wood, it has now become the No.1 at-home fitness program used by over a million Aussies over the years. One of Sam’s most constantly asked questions is for recommendations on the best protein powders and snacks on the market.

Sam says, “Over time, I realised that there wasn’t anything available that I felt comfortable recommending. Many options were laden with excessive sugar and confusing labels, making it difficult for consumers seeking healthier choices.”

So, just like his program, the range is designed to be an easy, effective way for the time-poor Australian to grab their protein needs and GO, with simple, non-intimidating and trustworthy products that are easy to fit into your daily routine and pack a flavourful protein punch.

Now it's time to champion AT-HOME-NUTRITION”!

The 28GO protein range by Sam Wood is an opportunity to complete the full 360° wellness program for our fans, so you can get the optimal gym-to-grocery experience!

Our range includes a variety of healthy protein-based products designed to give you the freedom and convenience to get your daily protein intake in the best way to suit your lifestyle. Whether you prefer protein bars, shakes and waters, or you love an afternoon or evening indulgent snack, 28GO has the right healthy product to support your daily wellness journey. Our wide range of products also feature probiotics, collagen and super greens for added health benefits.

Look out for the health star rating logo on our products to give you the peace of mind that you're making a healthy choice for you and your family.

Only at Woolworths.

Enjoy great nutrition
all in a grab and go convenience!